About Our Brand
L’NOIR stands for “Loving Network of Interconnected Roots.” We believe growth is never solitary; like trees in a forest, our roots quietly intertwine, sharing strength and life unseen.
Every word, gesture, and act of kindness can ripple through this network, nourishing another soul. Our clothing is a vessel of that connection; carrying culture, memory, and spirit.
Wear your roots. Nourish another soul. Together, we grow and bloom.
Our Roots
Founded by two proudly Asian, women-owned entrepreneurs, our brand blends creativity, purpose, and inclusivity. We exist to empower every body and celebrate the diversity that makes us all unique.
Our diverse backgrounds, experiences, and cultures are the heartbeat of L’NOIR. They inspire us to create athleisure that resonates with people from every walk of life—a celebration of individuality and connection through design.
Our Mission
We’re redefining what athleisure means. Our mission is to create activewear that empowers every body and reaking barriers, challenging stereotypes, and opening doors to self-expression, confidence, and growth.
Our Values
Self-Love: Wellness begins with feeling comfortable and confident in your own skin.
Self-Care: Our pieces perform beautifully and feel good doing it—prioritizing quality, comfort, and sustainability.
Growth: L’NOIR is more than a clothing brand. We’re here to inspire and motivate your mental, emotional, and physical journey.
Join Us on This Journey
We invite you to be a part of our story. L'NOIR is more than just a brand; it's a community of individuals who share a common vision. Together, we're rewriting the narrative of athleisure, making it more inclusive, empowering, and reflective of the beautiful diversity that makes us all unique.
As you explore our collections, we hope you'll discover not just clothing but a reflection of your own aspirations, a reminder of your own power, and a source of motivation to keep striving for greatness.
Thank you for being part of the L'NOIR community. Let's redefine possibilities and break boundaries.
With love,
Cynthia and Nini
